Are you ready to create a stellar customer experience? Customer experience is one of the most important things you can have to boost your business among your customers.

So, you might be considering Zendesk vs Hubspot. The truth is that both of these marketing software platforms are great, and they can help with your customer support and marketing. 

Keep reading to learn about the differences between Hubspot and Zendesk.

Feature Comparison

Zendesk offers superior contact center features, like multi-channel support and AI-powered assistance, while Hubspot focuses on marketing automation and lead generation. Hubspot, such as HS Onboarding, takes a more all-in-one approach using:

  • integrated sales
  • marketing
  • service management tools

In short, the feature comparison of Zendesk vs Hubspot boils down to the type of services each platform provides.

User Experience 

Zendesk's user interface is intuitive, efficient, and fully customizable. It allows agents to get up and run quickly. Its agent workflow is organized and easy to use, allowing agents to stay organized while they communicate with customers.

HubSpot offers an integrated customer service platform with a single inbox across multiple channels. It makes it easy for agents to manage a multidimensional view of their customer conversations and make informed decisions for each customer interaction.

Cost Comparison

The cost of Hubspot plans is much higher than Zendesk, with plans starting at around $50 per month. Both services allow users to scale up with additional plans, but it will cost much more to utilize Hubspot's more advanced features.

While Zendesk's cost is much lower, Hubspot offers extensibility and automation tools that Zendesk doesn't provide. Ultimately the decision of whether to use Zendesk or Hubspot depends on how much customization and extensibility are needed.

Strengths of Zendesk and Hubspot

Zendesk and Hubspot are viral customer service tools, and they share some essential similarities. They both provide customizable ticketing options and automated response templates. They allow customers to submit tickets via:

  • email
  • chat
  • phone

However, the two systems do differ in several ways, and each has particular strengths.

Zendesk is known for its robust user security protocols, which keep client data safeguarded from hackers. It offers users a wide range of additional features designed to improve customer service efficiency, including:

  • ticket tracking
  • live chat
  • comprehensive analytics

Weaknesses of Zendesk and Hubspot

When comparing Zendesk and Hubspot, the weaknesses of Zendesk include limited customer segmentation options and a lack of advanced business reporting. Additionally, its lack of mobile apps makes it difficult to access the system from remote locations.

Also, it can be difficult to integrate Zendesk with third-party software due to its rigid API requirements. With Hubspot, some of its weaknesses are a lack of options for customization, limited functionality for customer service, and a lack of a comprehensive knowledge base.

Read More About Zendesk vs Hubspot

Overall, both Zendesk vs Hubspot has advantages and disadvantages that depend on the specific needs of a company. For superior customer service and help desk capabilities, Zendesk is a great choice.

For a more comprehensive approach to customer service and marketing, Hubspot is the best choice. Now that you know the differences between Zendesk and Hubspot, why not look into how these services can help your business succeed?

Did you find this Hubspot and Zendesk guide helpful? Check out the rest of our blog for more!